FdA Sports Media

This module explores the complex relationships between media technologies, practices and cultural contexts. You will examine how media is shaped by social, cultural, economic, historical, environmental and geographical factors, challenging the idea of media as neutral. Through case studies and theoretical frameworks, you will analyse the contributions of diverse communities to media and cultural policy. Emphasis is placed on engaging in debates and constructing coherent arguments, supported by a solid grounding in media theory and key concepts.

Presentation: 50%

Group Presentation: 50%

This module provides a comprehensive foundation in fundamental production skills, equipment and software, covering key areas like film production, sound, and post-production techniques. Emphasising hands-on learning, it guides you through the practical application of these skills to create diverse media projects. You will not only develop a solid practical and theoretical understanding of production practices but will also learn how to effectively apply this knowledge within the production process.

Practical Assignment: 100%

The Media Law and Ethics module introduces you to the legal and ethical frameworks governing media industries. You will explore key topics, including copyright and intellectual property rights, privacy law, defamation, and regulation of digital platforms, alongside ethical considerations around freedom of speech, representation, and journalistic integrity. Through case studies, analysis of current events, and practical exercises, you will examine legal precedents and ethical debates that shape media practice, preparing you to navigate the legal and ethical responsibilities of media production. The module emphasises critical thinking, ethical decision-making, and understanding legal risks in both traditional and digital media environments.

Assignment x2500 words: 100%

This module will give you an introduction to the basics of sports feature writing. The module will teach you how to perfect writing sports copy, how to tell a story in an engaging manner and will develop your skills in using key industry software to present your work. Through a mixture of lectures and 1:1s with your tutor, you will develop an industry-informed understanding of how to write for an audience, interview sportspeople and athletes and produce a portfolio of work to prepare you for entering the sports writing industry. You will collaborate with both our in-house Academy and professional sports teams, as well as the connections we have with the local sports scene, before reflecting on the work you complete.

Portfolio, x3000 words: 70%

Presentation: 30%

In this module, you will explore a range of audio production techniques tailored for the sports industry, engaging with both foundational skills and the latest industry trends. Through practical projects, you will work with internal and external sports clubs and organisations to develop audio pieces that capture the essence of sports storytelling. The module combines theoretical learning with hands-on production, as you manage pre-production planning, key technical skills, and industry-standard audio editing to create compelling, high-quality audio content reflective of current professional practices.

Practical Assessment, x2000 or equivalent: 100%

This module provides you with hands-on experience in the dynamic field of live sports broadcasting. Covering the entire production processyou will learn to operate industry-standard equipment, manage live feeds, and collaborate in production teams to deliver a live sports news show. Emphasis is placed on developing technical skills in camera operation, audio mixing, and live editing, as well as understanding the logistical considerations of live sports production. By the end of the module, you will have produced a sports news package and had a role on the live show, demonstrating their ability to handle the pressures and demands of real-time sports media production.

Portfolio, 80 hours production or equivalent: 60%

Practical Assessment: 40%

This module equips you with the knowledge and skills to create compelling social media content for sports clubs and organisations. Focusing on contemporary trends, you will develop expertise in video production, graphic design, and creative writing tailored to diverse platforms. Through practical tasks, you will manage and analyse social media accounts, gaining insights into audience engagement and branding strategies. Working independently and collaboratively, you will produce a portfolio of high-quality content that reflects industry standards.

Portfolio, x2500 words or equivalent production hours: 100%

This module explores the influential role of media in framing cultural and political debates, particularly in relation to power dynamics and societal values. You will apply key theoretical frameworks from media and cultural studies to critically analyse the technological, cultural, and representational dimensions of media texts across global contexts. You will evaluate how media shapes cultural practices, identities and values, developing a nuanced understanding of media’s impact on society.

Written, x2500 words: 100%

This module equips you with the skills to independently plan, research and execute digital media projects, critically integrating theoretical and practical frameworks. You will develop and present compelling production plans with clarity and professionalism. Through the creation of a cross-platform media portfolio, you will demonstrate technical proficiency and creative versatility. The module also emphasises problem-solving and adaptability in managing complex, unpredictable production environments to meet ambitious objectives.

Portfolio, x4000 words: 75%

Presentation: 25%

In this module, you will gain hands-on professional experience through live commissions, collaborating with businesses to produce content for real clients. This process provides valuable insight into the commissioning workflow and the nuances of client-focused content production. By the end of the module, you will deliver content that meets professional standards, showcasing your technical expertise, creativity, and ability to adapt to client feedback and industry expectations.

Portfolio, x4000 words: 75%

Presentation: 25%